Publicity at Ooligan Press
developing press kits, messaging, and branding
Roles and Responsibilities:
- Specialized Pitches
- Publishers Weekly
- Author Events
- Press Kits
- Newsletter Management
- MailChimp: 3 campaigns with a total of 1150 reached. 4 campaigns in progress.
- MailMerge: send out bulk emails of up to 200 contacts at a time.
- Special Projects: Researching potential events and outreach for Ooligan Press.
- Rethinking: Write to Publish as an event.
Outcomes:
- Establish Publicity Manager position: Define Roles and Responsibilities
- Create workflow: Integrate publicity into the established marketing plan.
- Built press kit templates and publicity resources
- Collect Archive of Ooligan Publicity to use as example of successful media engagement.
- Teach Lessons on Publicity tools and give press wide updates.
